Hi I'm Lucy.
YOUR SENIOR PR PARTNER WHO TURNS GOOD WORK INTO REAL VISIBILITY
I've spent 15 years getting brands and organisations into headlines, culture and conversations that actually move the needle. National TV exclusives. Stories that shift public opinion. Coverage that actually moves sales. Campaigns that change policy and drive donors to act.
Whether it's leading PR for a global household brand or a small charity with limited budget, my focus stays the same: find the story, sharpen it, and get it in front of the people who need to hear it.
Trusted by clients featured in:
In The Sky PR?
Why
PR STRATEGIST
STORY FINDER
MEDIA WRANGLER
ANGLE HUNTER
ATTENTION SEEKER
We find what's already there and make it impossible to ignore.
Every organisation has a story worth telling - whether you're launching a product, shifting a category, rallying support for a cause, or trying to make the public care about work that deserves their attention. Most are just too close to it to see it clearly. The work is finding it, sharpening it, and elevating it above the noise - into the conversations, media outlets, and cultural moments that matter.
Real results +
Cross-sector instinct +
Senior access +
Story first -
Senior thinking, every time.
Most agencies sell you a senior partner and deliver you a junior team that's still finding their feet. The standard here is different. Everyone who works on your brief is senior - deliberately chosen for their experience, their instincts, and their relationships. That means faster problem-solving, sharper thinking, and results that speak for themselves. And it doesn't require a big agency price tag to access it.
Real results +
Cross-sector instinct +
Senior access -
Story first +
The angle nobody else has tried.
Experience across corporate, government, health, FMCG, tech and NFP means approaching every brief with a perspective beyond your category. The angle nobody has tried is often sitting just outside it. A fundraising mechanic borrowed from consumer marketing. An advocacy approach adapted from corporate affairs. The best ideas rarely come from looking in just one direction.
Real results +
Cross-sector instinct -
Senior access +
Story first +
The work isn't done until it works.
Real results -
Cross-sector instinct +
Senior access +
Strategy matters. Relationships matter. Creative thinking matters. But none of it means anything if the story doesn't land. Every decision - which angle, which journalist, which moment, which outlet - gets made with one question in mind: will this produce something real? Not something reportable. Something real. For a brand, that means coverage that shifts perception, builds credibility, and moves the business forward. For an organisation doing meaningful work, it means the public actually hearing about it - donations made, policies influenced, communities moved to act.
Story first +
real results:
"she delivered beyond what we could have hoped for"
The strategy was smart, the execution was seamless, and the results spoke for themselves - a breakfast TV exclusive on the TODAY Show, coverage across News Corp, Nine and Yahoo plus international pickups including the New York Post. - But more than the coverage, what stood out was how well Lucy understood what made our story different. She helped us show up as credible, considered and commercially serious. We couldn't recommend Lucy highly enough.
-Joshua Ross, CEO and Founder, Humanitix
"Lucy has been a trusted strategic communications partner to our business for several years"
What sets Lucy apart is how quickly she embeds herself in the business. She takes the time to genuinely understand our priorities and brings a strong commercial lens to her advice. If you're looking for a strategic communications partner who knows how to earn attention, build credibility and help your business stand out, I wouldn't hesitate to recommend Lucy.
- Scott Lindsay - Chief Marketing Officer, BDC Partners / Bubba Pizza
"Working with Lucy was like working with someone already part of the team"
Working with Lucy was great, she went far beyond day-to-day PR management, offering creative advice, problem solved solutions and worked hands-on with us from start to finish. Our project required a quick timeline and turnaround. Lucy was the agile support we needed to turn an earned media campaign around fast while maintaining great quality work and meeting targets. She's not just a yes-man nodding along with everything said, she offers genuine feedback and often pushback that you don't always see with other agencies.
-Tom King - Marketing Manager, Club 4x4
Brands Represented:
