PR For Good

Strategic PR advisory for NFPs doing work the world should know about

Great PR shouldn't be out of reach for organisations doing important work. It usually is - locked behind agency price tags, long contracts, and onboarding processes that take months before a single pitch goes out. This is built to change that.

PR for Good is our done-with-you PR service for NFPs, charities, and purpose-led organisations that need senior PR strategy, without the complexity - or the cost - of a full-service agency.

What You'll Walk Away With:

●  A clear strategy for what to pitch, who to target, and when to move

●  Professional pitches written and ready to send - no starting from scratch

●  A targeted media list - with actual contact details - built for your cause area

●  The confidence and skill to walk into any media conversation knowing your story is sharp

●  Senior PR thinking in your corner, without the agency price tag

You don't need a full-service agency. You need to know what you're doing - and have the tools to do it properly. That's exactly what this is.

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This is for you if:

●  Your organisation is doing meaningful work that the public should know about - but nobody's writing about it

●  You’re a comms manager or executive stretched across too many priorities with no senior PR support behind you

●  You're competing for public attention against organisations with ten times your resources and twice your profile

●  You've never had a proper PR strategy - just reactive activity and a board asking why you're not getting more cut-through

●  You have sent press releases into the void and had no idea if they landed

●  You have a campaign, announcement, or moment coming and no clear strategy for how to make it land

●  You don't have the budget for a full-service agency - but you can't afford to keep going without a real strategy behind you

●  Even the thought of approaching a full-service agency is overwhelming - not just because of the cost, but because some part of you assumes they wouldn't take an organisation your size seriously

If you're looking for a clear PR strategy, without the complexity or cost of a full-service agency, PR for Good is exactly what you need

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Why this model works especially well for NFPs

When a full-service agency runs your PR, they own the relationships. They know the journalists, they make the calls, they hold the contacts. When the contract ends - or the budget gets cut - you're left with a stack of coverage reports and no idea how to get the next story placed.



Your team sends the pitches. Your team builds the journalist relationships. Your team learns, over time, what lands and what doesn't. The strategy and the tools come from us - but the capability stays with you.

For NFPs, that matters more than it does anywhere else. Comms teams are small, budgets are scrutinised, and staff turnover is real. Every skill your team builds, every media relationship they develop, every pitch they send with confidence — that's organisational knowledge that compounds. It doesn't walk out the door when a contract ends.

This works differently.

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How it works:

We develop the strategy, shape the narrative, and write the pitches. You execute, manage the journalist relationships, and own the outcomes - with senior guidance at every step. The result is PR that punches well above its weight, without the full-service price tag.

The Details.

Each month you'll receive:

●  1x 60-minute strategy session - story angles, priorities, upcoming moments

●  Background research - sector news hooks, awareness calendar, upcoming opportunities

●  Curated media list - minimum 10 relevant journalists contact details across your cause area

●  Minimum 3 personalised pitches

●  1 x 30-minute follow-up check-in - review progress, troubleshoot, refine

●  Priority email support

The Investment:

$2,500/month + GST
6 month minimum. 12 months recommended for best results. 

Need more?
Every client can add to their base package as their needs evolve - no need to commit to more than you need right now.

Quoted based on needs

A specific moment scoped and executed - report launch, funding announcement, awareness campaign

Campaign activation

 $750 + GST per piece

Written to publish standard - for moments that need more than a pitch

Opinion editorial or media release

$500 + GST one-off

Preparation for secured media opportunities

Spokesperson interview briefing 

Fee

What It Includes

Add-on

The goal isn't dependency. It's making your organisation genuinely better at telling its own story.           The goal isn't dependency. It's making your organisation genuinely better at telling its own story.           The goal isn't dependency. It's making your organisation genuinely better at telling its own story.           The goal isn't dependency. It's making your organisation genuinely better at telling its own story.           The goal isn't dependency. It's making your organisation genuinely better at telling its own story.           The goal isn't dependency. It's making your organisation genuinely better at telling its own story.           

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Why this matters to me

I started my career in the NFP sector - and I know exactly what it's like to be the person responsible for communications with a fraction of the budget, a fraction of the resources, and a mission that deserves ten times the attention it's getting. I know what it feels like to watch meaningful work go unnoticed. To send something out and hear nothing. To watch a bigger, better-funded organisation get the coverage your cause deserved.

Since then I've spent years working with NFPs and cause-driven organisations across Australia - across advocacy, fundraising, awareness, and impact campaigns. The causes have been different but the challenge has always been the same: meaningful work that deserved more attention than it was getting.

That's exactly why PR for Good exists. 

Because meaningful work deserves to be above the noise - and the organisations doing it deserve senior PR thinking, not an afterthought.

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PR for Good is exactly what you need.

If you're looking for a clear PR strategy, without the complexity or cost of a full-service agency,