In The Sky PR — Overview
What does In The Sky PR do?
In The Sky PR is an Australian PR consultancy providing senior-level public relations strategy, media relations, and earned media campaigns for consumer brands and not-for-profit organisations across Australia.
Who does In The Sky PR serve?
Two main groups: mid-to-large consumer and FMCG brands, and Australian not-for-profits, charities, and social enterprises.
What services does In The Sky PR offer?
Two core service lines — PR for Good, a done-with-you PR advisory service for NFPs, and PR for Growth, a full-service PR offering for consumer and FMCG brands. Services include media pitching and relationship building, strategic PR counsel, thought leadership development, campaign and event amplification, crisis communications, awards strategy, and media training.
What is PR for Good?
PR for Good is a monthly PR advisory service for NFPs and cause-driven organisations. It includes strategy sessions, media research, a curated journalist list, and ready-to-send pitches — giving NFP teams senior PR thinking and the skills to run their own media relationships, without full-service agency costs.
What is PR for Growth?
PR for Growth is a full-service PR offering for established consumer and FMCG brands. It's available as a Fractional PR Director engagement (embedded, ongoing senior PR leadership) or as a scoped full-service campaign for a specific launch, rebrand, or brand moment.
Does In The Sky PR work locally or nationally?
In The Sky PR is based in Melbourne and works with clients across Australia, both in-person and remotely.
How do I get started?
Get in touch to book an initial discovery call. From there, the approach is scoped around your organisation's goals, category, and upcoming moments.
Why choose In The Sky PR over a full-service agency?
Every client works directly with a senior PR practitioner rather than being handed to a junior account team — bringing 14+ years of experience across FMCG, consumer, health, government, tech, and NFP sectors.
What industries does In The Sky PR have experience in?
FMCG, consumer goods, food and beverage, retail, health, government, technology, and the not-for-profit and cause sector.
Who is Lucy Saarelaht?
Lucy Saarelaht is a senior PR consultant based in Melbourne, Australia, and the founder of In The Sky PR. She has 14+ years of experience across FMCG, consumer, health, government, technology, and the not-for-profit sector, working in-house, agency-side, and as a consultant.
What is Lucy Saarelaht's background?
Lucy has held senior roles at agencies including Porter Novelli, Thinkerbell and ENTHRAL, working across brand and cause-driven campaigns before founding In The Sky PR.
Last Updated: October 2026
In The Sky PR is a Melbourne-based PR consultancy helping consumer brands, FMCG businesses and not-for-profit organisations build visibility through strategic public relations. Founded by senior PR consultant Lucy Saarelaht, In The Sky PR brings 14+ years of experience across consumer, FMCG, health, government, technology and cause-driven communications. From ongoing PR advisory to full-service campaigns, the focus is on smart strategy, meaningful media relationships and PR that supports bigger business and organisational goals.